faster sales cycles
increase in win rate on DSR opportunities
faster time-to-close overall
The Challenge
As CentiMark rapidly expanded, it became increasingly difficult to deliver consistent sales training and communication across its growing, distributed team. The company lacked a flexible, scalable solution to onboard new hires, reinforce company culture, and enable reps.
The Solution
CentiMark adopted Mindtickle to centralize seller training and enablement across its expanding team. With structured onboarding, asset hub, and digital sales rooms, CentiMark improved buyer engagement and accelerated onboarding–reducing ramp time to just 8 days.
Overview
QuestMark Flooring, a division of CentiMark Corporation, specializes in commercial and industrial flooring solutions, serving sectors such as manufacturing, retail, and transportation with a direct, customer-focused approach.
- HEADQUARTERS:
- PENNSYLVANIA
- INDUSTRY:
- CONSTRUCTION
- COMPANY SIZE:
- 1000-5000 EMPLOYEES
A Growing Team, A Growing Challenge
Jeff Johnson, Vice President of Sales and Sales Enablement shares how CentiMark leveraged Mindtickle to scale sales enablement during a period of rapid growth. As a private company, with over 57 years of history and more than $1.5 billion in annual sales, CentiMark needed a solution that could deliver consistent messaging, reinforce company culture, and support a growing sales force spread across regions. Traditional training approaches weren’t scalable, and the lack of a centralized enablement platform created gaps in onboarding and rep readiness.
Equipping Reps with the Right Tools to Win
To solve this, CentiMark adopted Mindtickle to deliver flexible, role-specific learning without disrupting daily workflows. The team used structured training modules and microlearning to onboard reps more efficiently, while Call AI gave managers visibility into performance and enabled real-time feedback. Asset Hub provided the team with a single source of truth for sales materials, and Digital Sales Rooms enhanced the customer experience by allowing reps to share personalized, trackable content. Reps and managers enjoy the ease of use, while customers responded positively to the more streamlined, modern sales experience with the use of Digital Sales Rooms.
Quantifiable Impact and a Strong Partnership
As a result, new hires are now quoting within just 8 days, down significantly from previous ramp times. CentiMark has also launched its proprietary sales methodology, the “Nine Innings of a Sale,” using gamification, certifications, and coaching tools within Mindtickle to drive engagement and consistency. Jeff highlights the strong partnership with Mindtickle’s team, especially during implementation, and sees the platform as a key enabler of performance, cultural alignment, and long-term growth.
As CentiMark continues to grow and evolve its enablement program, the team is building on its success and seeing strong results, including:
The Impact
Established best practices and periodically ensures reps are on-message
increase in win rate on DSR opportunities
faster time-to-close overall
