Reduction in onboarding time
Sales Readiness score reached
Time-saved gives managers more time to coach
The Challenge
Data Axle needed a way to streamline onboarding, improve coaching effectiveness, and reduce the guesswork in evaluating real sales conversations across their Sales Executive and BDR teams.
The Solution
By combining Mindtickle’s training modules with Call AI, they gained powerful insights into rep performance, from call quality to keyword usage helping managers focus coaching where it’s needed most.
Overview
Data Axle provides data-driven marketing, technology, and business intelligence solutions to help organizations acquire, understand, and retain customers.Their offerings span data management, targeted marketing, and analytics powered by a unique combination of artificial intelligence and human verification to ensure exceptional data accuracy and relevance.
- HEADQUARTERS:
- TEXAS
- INDUSTRY:
- TECHNOLOGY
- COMPANY SIZE:
- 1000+
Summary
At Data Axle, sales readiness is a crucial focus. However, the team needed a modern solution to deliver onboarding and ongoing training. Sal Pecoraro, SVP, of Client Technology Solutions at Data Axle, shares how his team leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped up quickly and always ready to close any deal. With Call AI, they can now better understand what’s happening in the field and coach sellers toward better outcomes. The team is also currently developing their ideal rep profile (IRP), the core set of skills and competencies a rep needs to succeed.
The Impact
Reduction in onboarding time
Sales Readiness score reached
Time-saved gives managers more time to coach
